Former Boylesports CMO to lead Betway’s Re-Launch of Dream Bingo
Betway has revealed that James Arnold, the former Boylesports Chief Marketing Officer, will head its re-launch of DreamBingo.com.
Following an overhaul of its division, Betway is endeavoring to target a leading market position in the United Kingdom for its online bingo product.
The re-launch of Microgaming powered Dream Bingo will result in it being supported with a new website and brand.
According to Arnold, Dream Bingo will be launching a new UK TV advertising campaign in the near future.
Betway has also hired Lee Knott, a former Marketing Director of GTCH Bingo who joins Betway from Frelix Entertainment, a European bingo operator.
Arnold also confirmed that once the division had completed the overhaul, Betway management intended focusing bingo as a principal product for its inventory, which would no longer serve as a feeder product for its casino and sports betting products.
Dream Bingo is due to become Betways’s primary bingo brand, over the operator’s other bingo verticals, namely Betway Bingo and Bingo-On-The Box.
Arnold added that his team had already undertaken an important marketing overhaul whereby free marketing incentives and promotions had been scaled down so as to increase new player value and improve player acquisition quality.
Dream Bingo operates on Microgaming’s state of the art bingo software. The bingo site underwent a dramatic makeover in September of last year and now offers players a much more grown up, but softer feel.
The games schedule at Dream Bingo also underwent a major overhaul last month.
Dream Bingo offers players fantastic promotions that are often highlighted via TV advertising.
