Former Boylesports CMO to lead Betway’s Re-Launch of Dream Bingo
Betway has revealed that James Arnold, the former Boylesports Chief Marketing Officer, will head its re-launch of DreamBingo.com.
Following an overhaul of its division, Betway is endeavoring to target a leading market position in the United Kingdom for its online bingo product.
The re-launch of Microgaming powered Dream Bingo will result in it being supported with a new website and brand.
According to Arnold, Dream Bingo will be launching a new UK TV advertising campaign in the near future.
Betway has also hired Lee Knott, a former Marketing Director of GTCH Bingo who joins Betway from Frelix Entertainment, a European bingo operator.
Arnold also confirmed that once the division had completed the overhaul, Betway management intended focusing bingo as a principal product for its inventory, which would no longer serve as a feeder product for its casino and sports betting products.
Dream Bingo is due to become Betways’s primary bingo brand, over the operator’s other bingo verticals, namely Betway Bingo and Bingo-On-The Box.
Arnold added that his team had already undertaken an important marketing overhaul whereby free marketing incentives and promotions had been scaled down so as to increase new player value and improve player acquisition quality.
Dream Bingo operates on Microgaming’s state of the art bingo software. The bingo site underwent a dramatic makeover in September of last year and now offers players a much more grown up, but softer feel.
The games schedule at Dream Bingo also underwent a major overhaul last month.
Dream Bingo offers players fantastic promotions that are often highlighted via TV advertising.
Net Entertainment strikes deal with Boylesports
Net Entertainment, the Swedish online games developer and provider has announced that it has inked a lucrative new deal with the Irish sportsbook, Boylesports.
The new deal will see Net Entertainment provide Ireland’s largest independent bookie with some of its ‘best of breed’ games for online and mobile platforms.
The deal will undoubtedly will also enable Boylesports to strengthen its online gaming portfolio and put it in line with other rivals who are incorporating top notch online casino games.
The Chief Executive Officer of Net Ent, Per Eriksson commented on the signing of the deal between Boylesports and Net Entertainment and said: We are very excited to become Boylesports gaming and casino content partner and this agreement further solidifies our position in the UK gaming market. “
He added that Net Entertainment’s continued focus on portfolio excellence and technology leadership has strengthened the group’s position as the gaming industry’s market leading casino provider.
“I am confident that our games will be well received by Boylesports.com players,” said Eriksson.
The head of gaming for Boylesports, Rauiri Boyle said: “With the focus on delivering online a top priority for us at Boylesports.com, we identified Net Entertainment as an ideal partner to deliver that cutting edge gaming experience that our customers demand. We see this as the start of a long and fruitful partnership which should deliver real growth online, and across all platforms”.
The new partnership deal will see that Boylesports players have access to some of the most exciting online casino.
